What's in a name?

April 29, 2015  •  Leave a Comment

As you can see, I finally made the decision to change my business name from Casara Photo to Jessi Casara Photography. Many of you probably don't know the reason behind the name, so I wanted to share that with you as well.

When I was little, my grandfather would send me letters and birthday cards addressed to "Jessi Casara Lambert." My full name is actually "Jessica Sara Lambert," but since my family always called me Jessi, he would joke and say that Jessi Casara must be my real name. I remember very few things about my grandfather; I really didn't know him well at all, but that memory has always stood out to me as one of my favorites. I remember feeling loved and feeling happy.

I love photography because it allows me to make certain moments last a lifetime. Whether it's of a new mom holding her newborn baby, or a husband seeing his bride-to-be for the first time, there are certain moments we wish would last forever. Photography let's me do that, and I'm so grateful for it.

So when I was trying to think of a name for my photography business, I wanted to name it something that represented my belief in the importance of memories, and the joy I get in capturing them on film, making them last forever. I decided on the pen name my grandfather gave me. It is an ode to memories, and a reminder that all we can remember is what we choose not to forget...





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